Jun 2023
In our second Rainbow Families campaign, we explore what home means to LGBTQ+ people in Singapore. Through intimate video interviews and our “Rainbow Families: Dear Home” exhibition, we navigate the challenges that queer people face with parental acceptance at home.
2 Handy Rd, Level 5, Singapore 229233
Weekdays: 4pm–9.30pm
Weekends: 1pm–11pm
“Rainbow Families: Dear Home” explores what home — and family — means to LGBTQ+ people in Singapore. Through video interviews, workshops, installations and even scents, we invited visitors to examine the many aspects of home and belonging.
The space is designed to have different rooms of a home — a kitchen, living room, and bedrooms. Each room held a different set of activities for visitors to participate in, and we worked with Crys Knick Knacks to create custom scents to make each room an immersive experience!
In our documentary, we interviewed parents of LGBTQ+ persons, queer individuals, and counselling service providers to understand the nuance, tenderness, and hope that surrounds parental acceptance of queer people in Singapore.
Our letter-writing station took the form of a study desk on an elevated wooden platform. The soft chirp of birdsong and wafts of baby powder scent invited visitors to write a letter to themselves, their family, or other queer people in Singapore. Over the course of the exhibition, over 80 heartwarming (and sometimes heart-wrenching) letters to home were written.
Our paper craft workshop invites visitors to envision their homes by building miniature dioramas in the kitchen, the exhibition's communal space. By the end of the exhibition, a small queer village grew from within the space, and spilled out of the walls we originally designated for it.
IMDA gave this family-friendly exhibition an R18 rating.
This is the second year we’re doing this photoshoot — but with a little twist! This time, we used a long exposure technique to capture a rainbow effect that shifts and flows around the photo!
We're proud to have captured over 60 rainbow families this year 🌈
We’re so happy to collaborate with the awesome folks at Pourabucha and Kobashi to create some special pride products for the month of June!
We're excited to have collaborated with local kombucha brewery Pourabucha on a special pride bundle! The Rainbow Bundle: Dear Self is a limited edition collaboration pack of 2 bottles: Bringin’ Sexy Back (Cocoa Raspberry) and Yu So Cute (Yuzu Jasmine).
Part of the proceeds went towards funding our campaign!
We're thrilled to have a special set of 6 pride sourdough donuts made for us by Kobashi! These 6 donuts are each inspired by a different pride flag.
Cereal Milk Glaze: LGBTQ+ rainbow flag
Brown Butter Maple Cream: Lesbian pride flag
Taro Coconut Cream: Bisexual pride flag
Hazelnut Pistachio Cream: Aromantic pride flag
Butterfly Pea Vanilla: Transgender pride flag
Lemon Curd: Non-binary pride flag
Part of the proceeds went towards funding our campaign!
Kai spearheads Rainbow Families. He also runs kai.classified, a commercial content creation service.
Yu Sheng is the founder of Heckin’ Unicorn, a local queer brand that gives back to the community.
Adzlynn is a filmmaker and freelance art director. She runs Studio 1914, a purpose-driven production company.
XJ is a commercial concept photographer and the founder of Ugly Carrot Studio, a hybrid creative agency.
Kyle Malinda-White has spent the last few years in the LGBTQ+ community-building scene.
Mieke is a visual artist and arts manager who hopes to platform more queer art in Singapore.